Apple Smashes the Entry Barrier: Meet the $599 MacBook Neo
tbh reporter
Apple MacBook Neo|apple newsroom
Apple today redefined the entry-level laptop with the debut of MacBook Neo. Starting at a breakthrough price of $599 ($499 for education), the Neo brings the premium Mac experience to its widest audience yet without compromising on design or performance.
Vibrant Design, Pro Display
The MacBook Neo features a sleek, durable aluminum enclosure available in four striking colors: Blush, Indigo, Silver, and Citrus. Weighing just 2.7 pounds, it is designed for ultimate portability. The 13-inch Liquid Retina display offers 500 nits of brightness and support for 1 billion colors, delivering a visual experience that outclasses every other laptop in its price bracket.
Powered by A18 Pro and Apple Intelligence
At the core of the Neo is the A18 Pro chip, making it a productivity powerhouse.
Performance: Up to 50% faster for web browsing than the leading Intel Core Ultra 5 PC.
AI Supercharged: The 16-core Neural Engine runs on-device Apple Intelligence tasks up to 3x faster than the competition.
Efficiency: The fanless design ensures silent operation, while offering up to 16 hours of battery life.
Built for Connection
Equipped with a 1080p FaceTime HD camera, dual beamforming microphones, and side-firing speakers with Spatial Audio, the Neo is built for the era of hybrid work and creativity. It features the industry-leading Magic Keyboard with Touch ID and a spacious Multi-Touch trackpad for seamless navigation through macOS Tahoe.
Sustainability at Its Core
The MacBook Neo is Apple’s most eco-friendly laptop to date. It is constructed with 60% recycled content, including 90% recycled aluminum and 100% recycled cobalt in the battery. This marks a major milestone in Apple’s goal to be carbon neutral across its entire footprint by 2030.
Pricing and Availability
Starting Price: $599 (U.S.) / $499 for Education.
Pre-orders: Starting today at apple.com.
In-store Availability: Wednesday, March 11.
